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Kroger, home goods retailer teaming up on pilot to expand selection

Kroger Co. is teaming up with a national home goods retailer to expand offerings for its shoppers, it was announced Wednesday. Downtown-based Kroger Co. (NYSE: KR), the nation’s largest operator of traditional supermarkets, and Bed Bath & Beyond Inc. (NASDAQ: BBBY), a leading retailer for home, baby and wellness products, agreed to a collaboration that offers Kroger customers an extensive selection of the most sought-after goods for the home and baby products through as well as a small-scale physical store pilot at select Kroger stores beginning in 2022. “Every day, we look for new and differentiated ways and experiences to meet our customers evolving needs and elevate and celebrate the moments that matter most to our customers,” Rodney McMullen, Kroger’s chairman and CEO, said in a release.

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